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allergy cat food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$36.92avg listing price — sweet spot $15–$100
Price range
Great$12.22–$70.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,800.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 104K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand