50
alfalfa hay
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$3.52–$29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 187K searches
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,912.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand