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alfalfa cubes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Price range
Good$3.52–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,449.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 47K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand