51
707 calming equine supplement
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.13avg listing price — sweet spot $15–$100
Price range
Incredible$17.62–$79.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 59K searches
Review moat
Okay1,529.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand