35
18x18x24 terrarium
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great192.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$161.07avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.3%return rate — above 6% kills the launch gate
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 130K searches
Price range
Bad$76.02–$214.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale