45
zz plant
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.16avg listing price — sweet spot $15–$100
Price range
Great$12.95–$47.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 296K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,877.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand