55
yellow outdoor rug
Worth a lookShows a sweet-spot price point ($38.97 avg), but a small market ($24K/yr) keeps it on the watch list.
Avg price
Incredible$38.97avg listing price — sweet spot $15–$100
Price range
Great$13.48–$88.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+87.9%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,230.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 58K searches