60
yarrow seeds
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Review moat
Great123.65avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Price range
Okay$3.68–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 129K searches
Avg price
Bad$7.48avg listing price — sweet spot $15–$100