70
yard signs
Launch itA $1.6M/yr market growing +30.7% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$32.60avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 962K searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great402.32avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.77–$142.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality