68
yard rocks
Worth a lookShows demand growing +138.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+138.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.82avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$6.74–$107.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,300.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 105K searches