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woven door mat
Worth a lookShows a sweet-spot price point ($27.33 avg), but a small market ($27K/yr) keeps it on the watch list.
Avg price
Incredible$27.33avg listing price — sweet spot $15–$100
Price range
Great$12.40–$71.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,537.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 6% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 45K searches