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perlite
Launch itA $4.3M/yr market growing +26.9% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 2.1M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Great$6.39–$45.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,353.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality