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lawn aerator
Launch itA $6.2M/yr market growing +90.1% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 2.8M searches
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$59.40avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+90.1%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Review moat
Good657.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$20.74–$301.72cheapest to priciest tracked listing — scored on the share inside $15–$100