79
bird feeder
Launch itA $13.4M/yr market growing +70.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$13.4M$13.4M/yr · 13.3M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Price range
Good$9.02–$128.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,047.06avg incumbent reviews — the moat a new listing must climb