77
bird bath
Launch itA $6.2M/yr market growing +221.3% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 8.7M searches
Growth
Incredible+221.3%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$33.79avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Okay$8.14–$218.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,416.07avg incumbent reviews — the moat a new listing must climb