58
aloe plant soil
Launch itA $2.7M/yr market growing +32.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.5M searches
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.53avg listing price — sweet spot $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Price range
Okay$7.55–$19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,727.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf