10-10-10 fertilizer
Launch itA $1.1M/yr market growing +27.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.31–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 500K searches
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,709.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 10-10-10 fertilizer is a $1.1M/yr Amazon United States market (500K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
10-10-10 fertilizer market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $938K–$1.2M
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #333
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
75
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
19%
- GARDENWISE35%
- Southern Ag19%
- Greenview9%
- Scotts8%
- TPS NUTRIENTS7%
- Espoma4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +27.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.5×
Top 10-10-10 fertilizer search terms
- 10-10-10 fertilizer183K/yr
- 10 10 10 fertilizer93K/yr
- 10-10-10 fertilizer slow release52K/yr
- 10 10 10 fertilizer slow release25K/yr
- fertilizer 10-10-1024K/yr
- 101010 fertilizer14K/yr
- 10-10-10 granular fertilizer11K/yr
- npk 10-10-10 fertilizer14K/yr
- 10-10-1011K/yr
- fertilizante 10-10-1014K/yr
Top 10-10-10 fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10-10-10 Plant Fertilizer Slow Release - 10 10 10 All Purpose Granular Garden Fertilizer for Vegetables Tomato Arborvitae Shrubs Rose Flowers Fruit Fig Trees (1/2 Quart)
GARDENWISE$14.524.6★1,851 rev
Southern Ag All Purpose Granular Fertilizer 10-10-10 5 LB Size: 5 LB
Southern Ag$18.764.6★2,850 rev
Scotts All Purpose Flower & Vegetable Continuous Release Plant Food 3 lbs.
Scotts$8.314.7★2,644 rev
GreenView Multi-Purpose Fertilizer 33 lb. Bag - NPK 10-10-10
Greenview$32.134.7★536 rev
GARDENWISE 10-10-10 All Purpose Plant Food - Liquid Fertilizer with Seaweed Kelp & Iron - Indoor & Outdoor Plant Food Vegetables Flowers Lawn & Garden 1x8oz
GARDENWISE$14.904.5★1,063 rev
Newest
by launch date
GreenView Multi-Purpose Fertilizer NPK 10-10-10; 33 lb. Bag - Plant Food Feeds Vegetables Flowers Trees Shrubs and Ornamental Gardens for up to 6 Weeks - Covers up to 3 300 sq.ft.
Greenview$30.2235 rev
10-10-10 General All Purpose Fertilizer for Flowers and Vegetable Beds - Raised Garden Beds - Safe for Fruits Lawns Grass - Promotes Soil Heath and Growth - 50 Pound Bag
CountryMax$50.8088 rev
![10-10-10 Plant Fertilizer Slow Release | 10 10 10 All Purpose Fertilizer for Fruit Trees Evergreens Vegetables Arborvitae Fig Trees Shrubs Pines Oaks Flowers [8 OZ]](https://m.media-amazon.com/images/I/51-q3qOxQSL.jpg)
10-10-10 Plant Fertilizer Slow Release | 10 10 10 All Purpose Fertilizer for Fruit Trees Evergreens Vegetables Arborvitae Fig Trees Shrubs Pines Oaks Flowers [8 OZ]
Gardenera$9.77666 rev
Liquid 10-10-10 Fertilizer for Lawn and Garden Plant Food for Balanced Nutrition Greener Growth & Stronger Root Development 8 oz
TPS NUTRIENTS$11.90113 rev
10-10-10 Fertilizer for Vegetables Liquid Plant Food with Iron & Micronutrients for Balanced Nutrition Strong Roots & Healthy Harvests 8 oz
TPS NUTRIENTS$11.84149 rev
Trending
90-day click momentum
Espoma 10-10-10 Garden Food 6.75-Pound Bag; Promotes Growth in All Flowering Plants Trees Shrubs and Vegetables. Granular for Easy Application. Pack of Two.
Espoma$34.114.8★
![10-10-10 Plant Fertilizer Fast Release | 10 10 10 All Purpose Fertilizer for Fruit Trees Evergreens Vegetables Arborvitae Fig Trees Shrubs Pines Oaks Flowers [2 Quarts]](https://m.media-amazon.com/images/I/51C4z+74JSL.jpg)
10-10-10 Plant Fertilizer Fast Release | 10 10 10 All Purpose Fertilizer for Fruit Trees Evergreens Vegetables Arborvitae Fig Trees Shrubs Pines Oaks Flowers [2 Quarts]
Gardenera$19.464.3★
10-10-10 Fertilizer for Vegetables Liquid Plant Food with Iron & Micronutrients for Balanced Nutrition Strong Roots & Healthy Harvests 8 oz
TPS NUTRIENTS$11.844.6★
10-10-10 All Purpose Fertilizer - Made in USA - 2% Iron + Micronutrients Plant Food for Flower Gardens Fruit & Vegetable Gardens Trees & Lawns!
Cz Garden Supply$15.714.7★
Scotts All Purpose Flower & Vegetable Continuous Release Plant Food 3 lbs.
Scotts$8.314.7★
What buyers say about 10-10-10 fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“Its helpful growing plants”
“Good product for your garden or flower beds, no complaints”
“Easy to mix”
“Good price”
“As advertised”
“The instructions were very clear”
“No stinky smell”
“the value for this size it just great”
“And helps my any color”
“Effective”
What buyers complain about
“The bottle is small”
“Not nearly enough for the price”
“no plant improvement”
“Perhaps I didnt read the description carefully enough”
“leaking when it arrived”
“Fertilizer”
“Directions seem off”
“Cant screw up fertilizer”
“Not good for indoor plants”
“The way they tape up the caps is so unnecessary”
Top return reasons
Common questions
- Is 10-10-10 fertilizer profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Launch it (63/100).
- How competitive is the 10-10-10 fertilizer niche?
- 13 brands and 75 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in 10-10-10 fertilizer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Plant Growth. The return rate is 0.3%.
- When does demand for 10-10-10 fertilizer peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.5× the quietest.
- What does it cost to enter the 10-10-10 fertilizer niche?
- Listings span $8.31–$53.42; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 1,710 reviews — the moat a new listing must climb.