48
wedding planner
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.88avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.9M searches
Price range
Great$9.73–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Review moat
Okay1,989.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch