50
trapper keeper
Worth a lookShows a sweet-spot price point ($21.37 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$21.37avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$10.46–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$705K$705K/yr · 3.1M searches
Returns
Okay3.4%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,288.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale