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the dailee 2025-2026 planner
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$420K$420K/yr · 1.0M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,475.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.13–$23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-73.3%90-day search growth — must beat 0% to launch