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report covers
Worth a lookShows low returns (1.5%), but soft demand (-2.1% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,146.52avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Market size
Good$453K$453K/yr · 564K searches
Price range
Good$5.35–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality