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playbill binder
Worth a lookShows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$10.02–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good705.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good$340K$340K/yr · 222K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality