50
mini binder
Worth a lookShows low returns (1.0%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Price range
Good$4.57–$31.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$274K$274K/yr · 915K searches
Review moat
Okay3,648.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch