47
kokuyo planner
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$2.8M$2.8M/yr · 5.4M searches
Avg price
Incredible$33.97avg listing price — sweet spot $15–$100
Review moat
Great231.03avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.05–$77.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand