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happy planner extension pack
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good505.17avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.65–$40.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$335K$335K/yr · 1.3M searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand