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food journal
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 6% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good944.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Price range
Good$6.73–$24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$280K$280K/yr · 622K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch