48
folders with pockets 3 hole punched
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good$3.79–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$212K$212K/yr · 448K searches
Review moat
Okay2,922.21avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch