end of life planner
Worth a lookShows a sweet-spot price point ($17.05 avg), but soft demand (-18.5% this quarter) keeps it on the watch list.
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Price range
Great$6.81–$42.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$519K$519K/yr · 814K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,535.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, end of life planner is a $519K/yr Amazon United States market (814K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $682K–$853K
- units × avg price
- Launch success
- —
- 1 of 3 new (360d)
- Conversion rate
- 3.7%
- Avg BSR
- #403
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 11.4%
- Avg brand age
- 35 months
- Avg seller age
- 173 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
131
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
28%
- PETER PAUPER PRESS29%
- Blugool20%
- GloBooking6%
- Planners with Purpose6%
- molekaus6%
- Clever Fox5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Im Dead Now What? Planner - Important Information about My Belongings Business Affairs and Wishes
PETER PAUPER PRESS$13.304.6★14,953 rev
Peace of Mind Planner Spiral End of Life Planner with Tabs for Senior Guided Estate Planning Organizer for Final Arrangements & Important Affairs 7.9x10.6 Flower
GloBooking$10.014.6★414 rev
Im Dead Now What Planner Estate Planning Organizer with Tabs Death Planner Organizer for Senior Important Info for Final Arrangements Beneficiary & Last Wishes with Large Print 7.5x10.4 Blue
Blugool$10.544.6★332 rev
Planners with Purpose End of Life Planner - Guided Final Arrangements When Im Gone Workbook Organizer Notebook for Beneficiary Info Will Preparation Last Wishes Funeral Planning - Peace of Mind B5
Planners with Purpose$24.064.7★943 rev
End of Life Planner Spiral Estate Planning Organizer with Tabs for Senior Im Dead Now What Planner for Final Arrangements & Important Affairs with Large Print 7.9x10.4 Blue
Blugool$12.694.6★452 rev
Newest
by launch date
End-of-Life Planner Gracious Goodbye Thoughtfully Designed Estate Planning Organizer Binder for Final Wishes Death Book Life Document Organizer & Family Papers - Merlot
The Intentional Maven$42.2594 rev
Lanpn End of Life Binder - 8.5x11 Final Wishes & Estate Document Folder with 8 Dividers & 10 Letter Size Binder Pockets Death Planner Organizer Before Death Life Plan When I Die Journal Book
Lanpn$27.10195 rev
My Final Wishes End of Life Planner Death Spiral Estate Planner Organizer Things You Need Know When Im Gone Notebook 7.4x10.1 for Possessions AffairsBlack
Thboxes$9.70123 rev
Thoughtful End-of-Life Planner Binder - Complete & Easy-to-Use Organizer for Peaceful Preparation Final Wishes Estate & Death Planning - All Your Essential Emergency Documents in One Place
ZICOTO$29.0682 rev
End of Life Planner Estate Planning Organizer with Tabs for Senior Spiral Funeral Planning Book with Large Font Gold Corner Guards & Inner Pocket for Will Preparation 7.36 x 10.4 Blue
Homlive$10.02173 rev
Trending
90-day click momentumEnd-of-Life Planner Gracious Goodbye Thoughtfully Designed Estate Planning Organizer Binder for Final Wishes Death Book Life Document Organizer & Family Papers - Merlot
The Intentional Maven$42.254.4★
Lanpn End of Life Binder - 8.5x11 Final Wishes & Estate Document Folder with 8 Dividers & 10 Letter Size Binder Pockets Death Planner Organizer Before Death Life Plan When I Die Journal Book
Lanpn$27.104.5★
Clever Fox When I Die Planner With Pockets for Documents End-of-Life Organizer Binder for Important Personal Info & Final Wishes (Rose Gold)
Clever Fox$22.984.6★
SUNEE End of Life Planner - Im Dead Now What Planner Large Print Spiral-Bound Estate Organizer with Tabs for Seniors & Family. Covers Final Wishes Passwords & Funeral Planning.A49x11.2) Brown
SUNEE$15.044.5★
Clever Fox Large End of Life Planner Guided Final Arrangements Organizer Notebook for Instructions Beneficiary Info Will Preparation Last Wishes & Funeral Planning 8.5 x 11 (Purple)
Clever Fox$25.594.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“looks like it will help me to organize important papers”
“More quality than others I've seen”
“Easy to use”
“Great buy”
“As advertised”
“This book is very thorough”
“Good size”
“Everything about this organizer feels solid”
“Comprehensive guide”
“The binder and paper are all high quality”
What buyers complain about
“Very cheap”
“Too large of print”
“The only complaint I have is its kinda hard to zip it up”
“Has a lot of pages I wont use”
“Didnt fit the bill for that”
“Perhaps the $45-50 ones would blow these away”
“NOT FUNNY”
“Does not have pockets for 8-1/2 x 11 documents”
“watching the trouble doing things”
“Some pages are printed upside down”
Top return reasons
Common questions
- Is end of life planner profitable to sell on Amazon United States?
- The niche generates $519K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the end of life planner niche?
- 18 brands and 131 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in end of life planner?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Zipper Quality. The return rate is 2.3%.
- When does demand for end of life planner peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.3× the quietest.
- What does it cost to enter the end of life planner niche?
- Listings span $6.81–$42.25; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.
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