End of Life Planner

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months

814K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

3.7%

Market size, estimated

$519Ka year

Peak month

January3.3× the quietest month

Top search term

end of life planner258K searches a year

Listings sell for $17.05 on average, from $6.81 to $42.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $17.05 that is $26K to $34K a year per listing.

Average price

$17.05inside the $15 to $100 sweet spot

Price range

$6.81–$42.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$34K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #403 within Personal Organizers. It carries 1,535 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

11.4%

Average rank

#403in Personal Organizers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,535per listing

Listings tracked

24

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months