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desk calendar 2023
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 3.0M searches
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,155.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.11–$27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch