48
day runner refills
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.44avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$5.73–$134.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$436K$436K/yr · 359K searches
Returns
Good2.7%return rate — above 6% kills the launch gate
Review moat
Good1,463.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch