55
daily planner 2024-2025
Worth a lookShows low returns (1.2%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$4.62–$39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$327K$327K/yr · 2.2M searches
Review moat
Good1,471.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale