57
calendar 2022-2023
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.69avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$494K$494K/yr · 540K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,465.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.89–$282.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch