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57

calendar 2022-2023

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 20Conversion 54Competition 90Returns 80Price range 30Avg price 89Brand share 76Review moat 51Quality gap 25

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.69

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 6% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Market size

Good$494K

$494K/yr · 540K searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,465.11

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.89–$282.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, calendar 2022-2023 is a $494K/yr Amazon United States market (540K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
$414K–$517K
units × avg price
Launch success
84%
27 of 32 new (360d)
Conversion rate
4.4%
Avg BSR
#81
Page quality
0%
Prime
99%
Sponsored
86%
Out of stock
13.1%
Avg brand age
30 months
Avg seller age
174 days

Competition

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

119

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

25%

Top 20: 60%

Open market

37%

  • SUNEE17%
  • GuassLee15%
  • ZICOTO13%
  • Taja10%
  • OfficeAid4%
  • Tcamp3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$10K4%$20K6%$30K8%$39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 84 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“Like the size”

Document Organizing/Classification12%

“Very nice and well organized”

Quality-Overall10%

“Amazing quality”

Ease Of Use10%

“Ease of Use”

Value For Money7%

“Great buy”

Advertised Vs Actual Product6%

“As advertised”

Writing Experience6%

“Easy to read and write on”

Paper Quality4%

“Nice thick paper”

Design-Overall3%

“Clean design”

Office Usability3%

“Perfect for office desk”

What buyers complain about

Size-Overall13%

“Not a good size”

Value For Money7%

“Just little expensive”

Quality-Overall5%

“not a sturdy quality”

Functionality-Overall4%

“Not functional”

Paper Quality4%

“The paper is a little flimsy”

Durability3%

“Broke”

Flatness3%

“Not flat”

Magnetic Strength/Adsorption3%

“Also magnets suck”

Software/Application3%

“Glitchy App”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product9%
Value For Money6%
Functionality-Overall5%
Magnetic Strength/Adsorption2%
Quality-Overall2%
Defective Material/Parts2%
Paper Quality2%
Compatibility-Overall2%
Connectivity-Overall1%

Common questions

Is calendar 2022-2023 profitable to sell on Amazon United States?
The niche generates $494K/yr across 84 tracked products. 27 of 32 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the calendar 2022-2023 niche?
41 brands and 119 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in calendar 2022-2023?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.7%.
When does demand for calendar 2022-2023 peak?
Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the calendar 2022-2023 niche?
Listings span $3.89–$282.91; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.

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