51
binder with dividers with pockets and tabs
Worth a lookShows searches that convert (15.4% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Price range
Good$3.07–$38.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$399K$399K/yr · 130K searches
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,196.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand