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64

at a glance 2024 monthly planner

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 70Conversion 50Competition 97Returns 86Price range 49Avg price 56Brand share 92Review moat 71Quality gap 19

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 6% kills the launch gate

Review moat

Good646.53

avg incumbent reviews — the moat a new listing must climb

Growth

Good+52.2%

90-day search growth — must beat 0% to launch

Avg price

Good$12.74

avg listing price — sweet spot $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.44–$24.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$184K

$184K/yr · 358K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality