54
address book
Worth a lookShows low returns (1.5%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Good$822K$822K/yr · 1.9M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,959.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.94–$22.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.2%90-day search growth — must beat 0% to launch