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a5 binder
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.62–$39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 6% kills the launch gate
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Market size
Okay$260K$260K/yr · 2.0M searches
Review moat
Okay1,937.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale