5 Year Planner

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

3.5%

Market size, estimated

$142Ka year

Peak month

January1.8× the quietest month

Top search term

5 year planner53K searches a year

Listings sell for $16.28 on average, from $6.69 to $24.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.28 that is $2K to $4K a year per listing.

Average price

$16.28inside the $15 to $100 sweet spot

Price range

$6.69–$24.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #1,789 within Planners, Refills & Covers. It carries 576 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

97%

Out of stock, average day

12.8%

Average rank

#1,789in Planners, Refills & Covers

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

576per listing

Listings tracked

75

29 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months