5 year planner
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good575.69avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.69–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 247K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 5 year planner is a $142K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
5 year planner market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $130K–$163K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,789
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 12.8%
- Avg brand age
- 34 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
46
Top-5 brand share
46%
Top 20: 94%
Top-5 click share
23%
Top 20: 55%
Open market
49%
- MaaIbok14%
- Artfan11%
- GoiUnlt9%
- Ritadeshop6%
- Vindora6%
- Youthamazing5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top 5 year planner search terms
- 5 year planner53K/yr
- 5 year planner 2026-203034K/yr
- 5 year planner 2027-20318K/yr
- 5 year calendar 2027-20318K/yr
- 5 year monthly planner14K/yr
- 5 year calendar 2026-2030 monthly planner16K/yr
- 2026-2030 monthly planner13K/yr
- 5 year calendar13K/yr
- multi year planner12K/yr
- 5 year planner 2026-20318K/yr
Top 5 year planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2026-2031 Monthly Planner/Calendar - 5 Year Monthly Planner Jul. 2026 - Jun. 2031 9 x 11 5 Year Calendar Double-Side Pocket + Durable Polypropylene Cover
Artfan$19.144.8★802 rev
Ritadeshop 5 Year Calendar Planner Blue
Ritadeshop$12.684.7★404 rev
2026-2031 Monthly Planner - 5 Year Planner/Calendar 2026-2031 Spiral Bound Jul. 2026 - Jun. 2031 9 x 11 Twin-Wire Binding + Printed Tabs - Petunia
Lafefo$16.104.7★310 rev
2026-2031 Monthly Planner/Calendar - Jul 2026 - Jun 2031 5 Year Monthly Planner with Tabs & Celebrity Quotes 9 x 11 Famous Quotes Two-Side Pocket Suitable for Long-Term Planning Black
MaaIbok$17.064.8★1,334 rev
2026-2031 Monthly Planner/Calendar - 5 Year Monthly Planner 2026-2031 from Jul. 2026 - Jun. 2031 9 x 11 60 Months Calendar Large 5 Year Planning with Tabs Double-Side Pocket Holidays
Vindora$16.224.8★418 rev
Newest
by launch date
Monthly Planner/Calendar 2026-2031 - 5 Year Monthly Planner 2026-2031 from July 2026 - June 2031 9 x 11 2026-2031 Calendar Planner with Tabs
Journaltastic$17.4123 rev
2026-2031 Monthly Planner - 5 Year Monthly Planner/Calendar 2026-2031 July 2026 - June 2031 9 x 11 Twin-Wire Binding 60 Month Tabs Back Pocket Notes Holidays Transparent Waterproof PP Cover
MaaIbok$18.801,905 rev
2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 Jul. 2026 - Jun. 2031 9 x 11 with Coated Tabs Inner Pocket
Lortarl$10.6017 rev
2026-2031 Monthly Planner - 5 Year Planner/Calendar July 2026 - June 2031 6.4 x 8.5 5 Year Calendar 2026-2031 Monthly Planner with 60 Months Tabs Double-Side Pocket Notes Pages
Makapoo$21.3636 rev
2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 from JUL. 2026 - JUN. 2031 9 x 11 Monthly Tabs Note Pages Twin-Wire Binding Transparent Waterproof PP Cover
Vindora$11.248 rev
Trending
90-day click momentum2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 from JUL. 2026 - JUN. 2031 9 x 11 Monthly Tabs Note Pages Twin-Wire Binding Transparent Waterproof PP Cover
Vindora$11.244.6★
2026-2031 Monthly Planner - 5 Year Monthly Planner/Calendar 2026-2031 July 2026 - June 2031 9 x 11 Twin-Wire Binding 60 Month Tabs Back Pocket Notes Holidays Transparent Waterproof PP Cover
MaaIbok$18.804.7★
2026-2031 Monthly Planner/Calendar - 5 Year Planner 2026-2031 Jul. 2026 - Jun. 2031 9 x 11 with Coated Tabs Inner Pocket
Lortarl$10.605.0★
Monthly Planner/Calendar 2026-2031 - 5 Year Monthly Planner 2026-2031 from July 2026 - June 2031 9 x 11 2026-2031 Calendar Planner with Tabs
Journaltastic$17.414.7★
2026-2030 Monthly Planner - 57 Month PLanner Calendar from April 2026 to December 2030 5 Year Planner 2026-2030 with Flexible Cover Inner Pocket Perfect for Home | School | Office 5.8 x 8.5 Blue
Qzyoneei$12.104.9★
What buyers say about 5 year planner
What buyers praise and complain about, mined from review topics.What buyers love
“It is beautifully organized”
“It is well made”
“Excellent price”
“As advertised”
“Sturdy design”
“Good size”
“Great writing space”
“it makes life easier”
“Good quality, strong paper, arrived on time”
“still looks brand new”
What buyers complain about
“Small”
“Disappointed in the printing mishap”
“The paper is a little thinner than I expected”
“It comes apart easily”
“sometimes a simple monthly calendar isn't enough”
“Very flimsy cover”
“Only one issue. The calendar doesnt start until July 2026 so cant use it right away”
“the pages could be a littler thicker for durability”
“there's not enough space to write down everything”
“I received a used product”
Top return reasons
Common questions
- Is 5 year planner profitable to sell on Amazon United States?
- The niche generates $142K/yr across 75 tracked products. 7 of 29 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 5 year planner niche?
- 24 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in 5 year planner?
- Top complaints mined from reviews: Size-Overall, Print Quality, Paper Quality. The return rate is 1.9%.
- When does demand for 5 year planner peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 5 year planner niche?
- Listings span $6.69–$24.18; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.