53
2025 planner
Worth a lookShows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list.
Market size
Incredible$7.3M$7.3M/yr · 21.7M searches
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 6% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,398.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.11–$282.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.6%90-day search growth — must beat 0% to launch