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54

2025 calendar monthly planner

Worth a look

Shows a $2.9M/yr market, but soft demand (-85.2% this quarter) keeps it on the watch list.

Market size 96Growth 0Conversion 52Competition 82Returns 84Price range 42Avg price 29Brand share 60Review moat 53Quality gap 19

Market size

Incredible$2.9M

$2.9M/yr · 7.2M searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,387.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.62–$23.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.48

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-85.2%

90-day search growth — must beat 0% to launch