48
2025-2026 monthly planner
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good892.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$430K$430K/yr · 1.3M searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.79–$18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-74.5%90-day search growth — must beat 0% to launch