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11x17 binder
Worth a lookShows a sweet-spot price point ($29.22 avg), but soft demand (-6.7% this quarter) keeps it on the watch list.
Avg price
Incredible$29.22avg listing price — sweet spot $15–$100
Price range
Great$7.02–$97.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good612.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 102K searches
Growth
Bad-6.7%90-day search growth — must beat 0% to launch