45
you are loved
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good697.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Okay$4.96–$21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 94K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier