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yogibo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good511.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good$145.44avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$34.94–$294.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 98K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price