42
yellow mums
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Great224.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+62.7%90-day search growth — must beat 0% to launch
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Price range
Okay$7.76–$20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 19K searches