51
yellow balloons
Worth a lookShows searches that convert (9.6% search→purchase), but prices mostly outside the sweet spot ($4.37–$9.90) keeps it on the watch list.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Good+54.0%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$239K$239K/yr · 337K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay3,196avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.38avg listing price — sweet spot $15–$100
Price range
Bad$4.37–$9.90cheapest to priciest tracked listing — scored on the share inside $15–$100