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yankee candles original jar candles
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.52–$55.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$387K$387K/yr · 248K searches
Review moat
Okay1,681.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand