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yankee candle tea lights
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good558.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.77–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 71K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand