42
wreath frame
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good721.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.33–$26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$186K$186K/yr · 609K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch