46
wool pillow
Skip itSoft demand (-1.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$69.43avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay1,709.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.02–$200.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 89K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Signals High Price